The Avenue by Masala 910
Real Authentic Punjabi Cuisine · Ilford

Quintessential Punjabi Cuisine.

The robust, unapologetic flavours of Punjab, cooked over tandoor fire in the heart of East London. The way they've always been done.

Real Authentic Punjabi Cuisine · Ilford · Est. 1999
1999
Established
169
Dishes
3hr
Slow-cooked Specials
Our Story · Established 1999

From Jalandhar
to the Avenue.

Masala 910 began in 1999 with a single obsession: to cook real authentic Punjabi cuisine, the way it is cooked at home. No shortcuts, no compromises. Just tandoor fire, hand-ground spices and recipes carried across generations.

More than twenty-five years later, The Avenue is our table for Ilford. A place where the karahi sizzles behind the bar, the naan comes out blistered and the air smells of cumin, ghee and woodsmoke. From Jalandhari karahis to Amritsari tikka, every dish is quintessential Punjabi cuisine, rooted in a specific corner of Punjab and cooked with the care it deserves.

Pull up a chair. Bring an appetite.

A
Signature Dishes

The house specials.

Nº 01
♦

Bowl Chicken Special

Whole chicken pieces marinated and slow-cooked over three hours. Serves three to four. Requires notice, as the best things always do.

Nº 02
♦

Karahi Lamb Jalandhri

Jalandhar-style lamb cooked in a traditional bowl-shaped karahi. Deep, dark, unmistakably Punjabi. The dish that built our name.

Nº 03
♦

Tandoori Lamb Chops

Cut from the bone, marinated overnight, seared in a blazing clay tandoor. Charred edges, pink centre, smoke through every fibre.

Order Online

Delivered to your door.

Real authentic Punjabi cuisine from The Avenue by Masala 910, available on all three couriers. Choose your favourite.

Outside Catering

Our food. Your occasion. Anywhere.

From intimate gatherings to grand weddings of any size, we cook the food. Our sister company Satkeer Catering delivers it to your venue, plated and presented to the standard that's earned them seven awards and counting. No guest limit, no borders. We cater across the UK and overseas.

01

Cooked in our kitchen

Every dish is prepared by our chefs at The Avenue, using the same tandoor, the same hand-ground spices and the same recipes we serve in the restaurant. Nothing outsourced, nothing reheated.

02

Any size. Any venue.

No guest limit, no venue too small or too large. From a twenty-person private dinner to thousand-plus wedding banquets, Satkeer handles transport, setup, waiting staff, silver service, bar and clear-down as standard.

03

UK & overseas

We cater nationwide across the UK and travel internationally for weddings and events abroad. Destination weddings in Europe, family celebrations overseas. If you're flying your guests, we'll fly the kitchen.

Accreditations

A decade of award-winning catering.

Recognised by industry peers, partners and guests, year after year. A wall of reasons to trust us with your day.

39
Awards & Nominations
31
Wins
11
Years Recognised
10+
Awarding Bodies
2025 4 wins
★
Indian Caterers of the Year 2025, UK
LUXlife Hospitality Excellence Awards
★
Best Indian Wedding & Event Catering Company
Greater London Enterprise Awards · SME News
★
Hospitality Excellence Award 2025
Greater London Enterprise Awards · SME News
★
Excellence in Hospitality
British Asians Who's Who Awards
2024 4 wins · 1 nominated
★
Outstanding Achievement in Hospitality
British Asians Who's Who Awards · House of Commons
★
Catering Company of the Year 2024
Corporate LiveWire Innovation & Excellence Awards
★
Best Bespoke Indian Catering Business 2024, UK
Global Wedding Awards by LUXlife
★
Highly Recommended Catering Services in UK 2024
Signature Awards London
Finalist
Small Business of the Year 2024
Signature Awards London
2023 2 wins
★
Catering of the Year Award 2023 United Kingdom
Asian Food & Restaurant International Awards
★
Most Trusted Event Catering Business 2023, London
LUXlife Food & Drink Awards
2022 2 wins
★
Best Bespoke Wedding Caterer 2022
Greater London Enterprise Awards · SME News
★
Catering of the Year Award London 2022
Asian Food & Restaurant International Awards
2021 5 wins · 2 nominated
★
Local Business Award for Ilford South 2021
Local Business Awards
★
Food Entrepreneur of the Year 2021
1st Ever British Sikh Awards
★
Catering of the Year Award London 2021
Asian Food & Restaurant International Awards
★
Most Trusted Indian Wedding Caterer 2021
Greater London Enterprise Awards · SME News
★
Best Adapting Catering Company, London 2021
LUXlife Hospitality Excellence Awards
Shortlisted
Best Catering Company Covid-19 Response
London Venue and Catering Awards
Shortlisted
Best Catering Team
London Venue and Catering Awards
2020 3 wins · 1 nominated
★
Best Indian Wedding Caterer 2020
Greater London Enterprise Awards · SME News
★
Best Indian Cuisine Catering Company 2020
Global Weddings Awards by LuxLife Magazine
★
Indian Wedding Caterer of the Year & Leading Providers of Punjabi Food 2020
Corporate LiveWire Innovation & Excellence Awards
Finalist
Wedding Caterer of the Year 2020
The British Asian Awards
2019 5 wins · 1 nominated
★
Indian Wedding Caterer of the Year 2019
Greater London Enterprise Awards · SME News
★
Leading Providers of Punjabi Food 2019
Greater London Enterprise Awards · SME News
★
London's Leading Indian Wedding & Event Catering Service 2019
LUX Life Magazine
★
Catering of the Year Award North East London 2019
Asian Food & Restaurant International Awards
★
Certificate of Excellence 2019
Bark.com
Finalist
Independent Caterer of the Year Award 2019
The British Asian Wedding Awards
2018 1 win · 1 nominated
★
Indian Wedding Caterer of the Year 2018
Greater London Enterprise Awards · SME News
Finalist
Independent Caterer of the Year Award 2018
The British Asian Wedding Awards
2017 2 wins · 2 nominated
★
Best Indian Wedding Catering Service 2017
Greater London Enterprise Awards · SME News
★
Outstanding Service Award 2017
WedBiz
Finalist
Caterer of the Year Award 2017 (Regional)
The Wedding Industry Awards
Finalist
Best of London Award 2017
The British Asian Wedding Awards
2016 2 wins
★
Outstanding Service Award 2016
WedBiz
★
Most Popular Caterers 2016
Wedding Industry Experts
2015 1 win
★
Certificate of Excellence 2015
Bark.com

Planning something unforgettable?

Weddings, corporate events, birthdays, private dinners. In the UK or overseas, any size, any venue. Tell us what you're planning and we'll build a menu, quote you honestly and handle every detail from first enquiry to the last plate cleared.

Catering Enquiries
07958 941 034
Restaurant
020 8599 5479
Email
info@masala910.co.uk
The Avenue · Cafe
The Avenue Cafe, breakfast and brunch
The Avenue Cafe

Breakfast at The Avenue.

Our sister cafe, next door to the restaurant. Well-stuffed aloo parotheh with mooli, gobi and methi varieties, a proper Full English with Heinz baked beans, jacket potatoes, and Brazilian coffee ground fresh from the bean. No burnt bean. No shortcuts.

Breakfast
Stuffed Parotheh Aloo · Mooli · Gobi · Methi
Full English
Heinz Baked Beans Halal · Veggie · Classic
Coffee
Brazilian, ground fresh No burnt bean
Open Daily
7:00-14:30
Address
267 Aldborough Rd, IG3 8JB
Order for delivery
Find Us

Visit the Avenue.

Address
267-269 Aldborough Road South
Ilford, London
IG3 8JB
Reservations & Takeaway
Opening Hours
Mon to Thu
12:00-23:00
Fri to Sat
12:00-23:00
Sunday
12:00-23:00
Delivery & Takeaway
Available on all three couriers. See ordering options ↑. Collection welcome.
Reservations

Save your seat at the table.

Real authentic Punjabi cuisine, served the way it should be. Tables go fast on Fridays, Saturdays and anything involving cricket, so call us directly. We answer the phone.